How do you align your brand voice and values with bloggers' audiences and styles?

Hello, my name is Trude Helén Hole. I am from Norway and I am an author, journalist, sommelier and artist, not to mention a rental-farm owner. I am also a blogger and I have been working with collaborations on both sides for several years. In this post I want to provide some great tips on how to align your brand voice and values with bloggers’ audiences and styles.

Understand your goals

But first – before you approach any bloggers, you need to have a clear idea of what you want to achieve with your collaboration. Do you want to increase awareness, drive traffic, generate leads, or increase sales? How will you measure your success?

Having a clear and realistic goal will help you identify the right bloggers to work with, and the best way to communicate your value proposition to them and their readersLoad more contributions

Research the bloggers

Once you have your goal, you need to find the bloggers who can help you reach it. You need to research their niche, audience, tone, style, and reputation. You also need to check their engagement, reach, and influence.

You want to work with bloggers who have a loyal and relevant audience, who share similar values and interests with your brand, and who have a consistent and authentic voice.

That was two advises. Do you want to read more about what to do and what´s important to know? Click this link, and you will find 7 tips provided by LinkedIn.

If you want to collaborate with me, please read this; Work With Me – Travel & Adventures

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Live your life through joy, generosity and love – then the world becomes a better place to be for all of us.

Shortly about me/this blog – I am an artist, an author, a journalist, a sommelier, and traveller that have experienced a lot of beautiful places all over our amazing world. With that, I have been writing articles for several magazines. You can read about my travels here and my books and art right here, and here is my company.

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